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BREAKFAST's Video for "Sally Hansen" LOLs at Our Foolish Compliance to Gender Pigeonholing

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Meet BREAKFAST—an LA quartet who like to dance on the knife's edge of weird and pop. In shades of shimmering mauve we're introduced to "Sally Hansen," the titular character of their new single, lifted from their forthcoming EP, Amulet (out this month). The video stars Max and Andrea, who are both in BREAKFAST, and it's a tantalizing reveal of disembodied limbs and butt cleavage, flesh and false lashes, all delivered via mesmeric slow pans. 

The band had this to say about their work: "As a way of shedding light on brand/marketing culture, Sally Hansen (inspired by the nail brand) is selling this seemingly glamorous lifestyle to us women, meanwhile secretly being a fictitious and androgynous character that is laughing at our foolish compliance to gender pigeonholing. 

"In the video, Sally Hansen (Max) and 'glamorous female' (Andrea) coexist as the same person, poking fun at the obvious nature of marketing—the product itself, as well as the hired face(s) of the product.The lyrics are inspired by a relationship Andrea was in and the roles men and women often fall into when limiting their own worth and potential based on their sex."
 
Watch below. 
 

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